The Wilkes Barre Area Education Improvement Foundation was in strong need of a reform. With no real branding in place, and rumors of corruption amongst the public school system and their foundation, I needed to design a logo that created trust in the community.

My Approach

I chose Market Street Bridge as a focal point for the logo. It was a highly familiar landmark to any citizen of Wilkes Barre so the placement of it in the WBAEI Foundation logo would instill familiarity in people that saw it. I chose a navy blue because blue is a calming color. Finally, I subtly implied a book in the bridge to even further relate to education. See if you can spot it!