We’ll begin our journey with a consultation call, where I’ll begin to get to know your brand and you will become more familiar with my process. Once you’re all booked up, I’ll send you your welcome guide and brand questionnaire. This will help me understand your mission, goals, and target audience on a deeper level.
From there, I’ll do some competitor research and begin putting together your creative direction and brand strategy. This will include a mood board, keywords, and messaging that holistically evokes your brands personality.
Once the creative direction is approved, I will begin putting together logo concepts for you to choose from. From there, I will finalize your primary logo, and design your secondary logo and sub-marks. As the last part of the design phase, I will build out the rest of your brand with a color scheme, typography, and collateral.
And viola! It’s time to launch! At this point I will send you your brand style guide, along with all of your logo and collateral files. Plus, you will receive your launch day celebration images and a plan for announcing your new brand to the public.
- Primary Logo
- Secondary Logo
- Color Palette
- Typography Selection
- Brand Style Guide
- 1 Small Collateral Item (Business Card, Letterhead, etc.)
- Launch Day Celebration Images
- Social Media Content – Story templates, highlight covers, post designs,etc.
- Additional Brand Collateral – Menus, flyers, etc.
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$100 off when paired with my web design service
If we haven’t already collaborated on your branding, I’ll begin by assessing your current brand and building it out will any elements that don’t currently exist, such as, color scheme and typography.
I will then do some competitor research on website styles, content, and layout before ultimately choosing a direction (and theme, if applicable) for your website. At this point, you may also share website styles that you enjoy.
Next the building begins. With your copy and photographs, I will layout your website and set up any integrations and add-ons you need. During this process, I’ll ensure that your site is user friendly, optimized for search engines, and of course, aesthetically pleasing. With easing navigation, calls to action, and an immersive portrayal of your brand, your site will be designed to engage your audience and convert.
Once your site is complete, you will review it and have to option to request one round of simple edits. Then it’s time to launch! I will make your website live and send you your launch graphics so that you can show off your gorgeous new site!
- Brand Build Out
- Custom Website Design
(WordPress, Wix, or Shopify)
- 8 Web Pages
($50+ for each additional page)
- Blog Integration
- Social Media Integration
- Hosting Set Up or Migration
- Responsive Design
- SEO Friendly & Basic SEO Setup
- Email Opt-In Form
- Google Analytics Integration
- Launch Celebration Graphic
- Blog Migration
- Advanced SEO
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